*INTRO
Flower pals is a fantasy clothing brand created during my time at Forsbergs. All clothing is made with eco-friendly materials, the brand also focuses on comfort and fun designs.
The target group for this product is youth and young adults. But if this brand was to become a reality, I’d hope that even the older target group would want a comfy sweater with a flower on it!
Flower pals is all about good vibes and comfort. Because who wouldn't feel good, knowing that their clothing not only has a fun design but is eco friendly and comfy too!
The design was inspired by the brand like Comme des Garcons, with their signature heart logotype that puts a bit of fun into the everyday clothes you wear.
Instead of the heart I wanted to do flowers, because flowers go more hand in hand when we're talking about the environment - reflecting the eco friendly aspect of the brand.
*Clothing
----------------------------------------------------------------------------------------------------------
What is comfort if not sweaters during sweater weather?
*Packaging
Matching the packaging design with the overall fun look of the brand felt important
since it has potential to add interrest from passer-bys who are unfamiliar with the brand.
----------------------------------------------------------------------------------------------------------
